Just Add Cooking Launches Crowdfunding Campaign



Kristen Elworthy
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WeFunder Campaign Will Allow Supporters to Become Investors for As Little as $100


BOSTON–Just Add Cooking, New England’s only local meal kit company, is launching a WeFunder campaign to raise $300,000 towards their goal of developing an increasingly personalized meal kit that makes local food accessible to their customers. The campaign will allow Just Add Cooking supporters to invest in the company starting at $100, helping it meet its mission of supporting the local food economy while also providing convenient meal options to customers.

The WeFunder campaign is now in preview mode and will launch officially on October 8. Supporters can begin making investments now. More details can be found at Just Add Cooking’s WeFunder profile at www.wefunder.com/just.add.cooking.

Just Add Cooking will use the investment to expand their service in the Northeast and introduce a second-generation, highly personalized meal solution platform powered by AI. The company is developing a crowd-sourced meal solutions platform that goes beyond a traditional meal kit. Dietitians, chefs and food bloggers will provide a wide selection of plans and Just Add Cooking will foster a local product marketplace that will allow artisans and food producers to connect with consumers.

Just Add Cooking’s proprietary technology platform will create a personalized and seamless experience for customers to buy and use local ingredients and use them in a way that makes sense for their lifestyle. Options will include traditional dinners, batch cooking plans, ready-made meals and kids’ lunches. These features will join the new products that Just Add Cooking has launched in the past year: a partnership with Roche Bros. to bring meal kits to retail stores and a marketplace of locally-sourced add-on items that customers can add to their meal kit deliveries.

These product innovations position Just Add Cooking to take an even stronger position in the meal kit industry. Currently, the company exceeds industry benchmarks, with an average order of $92 as compared to $57 for Blue Apron, and 26% retention as compared to an industry standard of 13%. Just Add Cooking triples the first-year average spend of national meal kits, with an average of $1,862 per customer. The company was recently named Boston magazine Best of Boston – Meal-Kit Delivery. Just Add Cooking currently has 700 subscribers and and retail meal kits in 13 stores.

“Just Add Cooking started in 2013 as a local meal kit company with the goal of making customers’ lives easier. In talks with thousands of customers and hundreds of local producers over the year, we have recognized that Just Add Cooking’s service goes even deeper: we provide a connection between local producers and customers and an opportunity to nourish the community,” said Jan Leife, founder and president of Just Add Cooking.

“In our interactions with customers, we have come to understand that dinner is not “one size fits all,” he continued. “This campaign will allow customers and supporters to join us in expanding our service beyond being a meal kit company into creating a local food system for the future, meeting customers where they need us and bringing people together over delicious dinners cooked with ingredients they can be proud of.”

Anyone can invest in Just Add Cooking for a minimum investment of $100, for which they’ll own a real stake in the company.

“We are not just investors in Just Add Cooking, but customers ourselves,” said Lisa Sebesta, a founder and managing partner at Fresh Source Capital, which is an investor in Just Add Cooking. “We’ve been involved with the company for over three years, and have continuously been impressed with Jan and the rest of the team in how they’ve managed through a very competitive environment. They’ve done it by maintaining the highest standards and always improving their product and service.”

For more information or to invest, visit Just Add Cooking’s WeFunder profile at www.wefunder.com/just.add.cooking.

About Just Add Cooking

Based in Boston, Just Add Cooking is New England’s only meal kit delivery company. Just Add Cooking sources and creates sustainable meal kits consisting of fresh, pre-measured, and high quality ingredients from New England that are carefully packed in a box and delivered directly to your home. For more information, visit  www.justaddcooking.com. To view Just Add Cooking’s WeFunder profile visit https://wefunder.com/just.add.cooking.